SEO for Small Businesses - What You Need To Know

by Anthony Elleray |

SEO for small businesses from Design The Box

SEO is often overlooked. Small business owners often don’t see the point of spending money on an SEO programme, many have already invested heavily in a website and don’t want the financial burden of also having to invest in SEO. This is totally understandable, but ask yourself,

What is the point of spending money on a website if no one can find it?

That is, essentially, what SEO does. It enables potential customers to find your website and engage with your business.

SEO - a few myths busted

One of the key problems with SEO is that it is surrounded by myths. These myths can put people off investing in an SEO programme. Here are a few key SEO myths busted.

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1. SEO is a magic bullet to thousands of visitors

SEO takes time. A successful SEO programme will attract lots of visitors to your website but it will need to be carefully orchestrated and executed in order to be successful. SEO is about consistency and credibility, there are no shortcuts that can be taken in order to work. In fact, shortcuts will often get you penalised by Google - the exact opposite of what you want.

2. SEO is about ranking for everything

SEO, which stands for Search Engine Optimisation, is about refining your website so that it is likely to be found for certain terms. These terms are called ‘keywords’, there are long-tail and short-tail keywords. Short-tail are more specific, while long-tail are more general. Typically speaking it is easier to rank, that is to appear higher up on a Google results page, for long-tail keywords than for short-tail keywords. It is about appearing at the top of the page for these specific keywords rather than ranking for every generic word somehow related to your business.

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SEO for small businesses

3. It is all about keywords

When it comes to SEO, it is often thought that it is just about putting the words that you want to rank for into your website. This is a complete myth. A comprehensive SEO strategy will take into account all the known things that Google uses to assign website rankings. While the exact workings of Google’s algorithm are not known, there are a huge number of elements that can be changed to help your site rank. This includes page load speed, alt tags, H tags, link building, etc. etc.

4. Once is enough

SEO is not a one-off deal. In order to successfully orchestrate an SEO strategy, you need to take a long-term approach. A successful strategy needs to not only regularly tweak and alter your website it also needs to react to any changes that Google might make in its algorithm. Simply throwing in a few keywords, adding a few alt tags and then ignoring it will be a waste of time and money. For your SEO strategy to work you will need to work with a web designer and SEO specialist over an extended period of time.

SEO for small businesses
Content is the cornerstone of a successful SEO strategy

5. Homepages need to be filled with content

There is a bit of a myth that your homepage needs to be filled with content. Alternatively, there is also a school of thought that your homepage should be almost totally empty. There is no exact answer but essentially, your homepage should have enough content on it to concisely describe what your business does, who you are, where you are, your value proposition and what action visitors can take next.

Benefits of SEO

With those myths busted, let’s take a look at the benefits of SEO and what a professionally executed SEO strategy can bring to your business.

  1. Increase in customers

    A good SEO programme will increase the number of relevant visitors to your site. These visitors will be aligned to your target audience and therefore they are more likely to become customers.

Content is the cornerstone of a successful SEO strategy
building brand awareness

2. Building brand awareness

A strong SEO strategy will lead to an increase in brand awareness. As your SEO strategy continues and your site start ranking hire for certain keywords your web presence will increase and more and more people will become aware of your brand.

3. Keeping ahead of the competition

If you are able to rank higher than your competitors for the same search terms then your business will appeal to them more. This will result in you getting more website visitors, more customers and greater brand awareness. Don’t underestimate the importance of keeping ahead, 67% of people only click on the first five search engine results - that’s a lot of people that you are missing if you are ranking sixth.

building brand awareness
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4. You will make a good first impression

Your website is the best, and often, the only representation of your brand that your customers will encounter. It is your shop window, your professional reputation, everything. The first snippet that pops up on the search engine results page is what your business will be judged on. A well-executed SEO programme will optimise these aspects of your website which will first appear in the search results.

5. Your site will be faster

Site speed, how fast your website loads, is becoming an increasingly important element of how well your site ranks. Working with a website designer and SEO specialist, such as Design The Box, will improve the speed of your website and therefore your site ranking. You can find out how fast your site loads by using Google’s site speed test here.

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Why hire a website designer to help you with SEO?

Being a small business owner is exhausting! With the day-to-day running of your business, shipping orders or providing services, it is unlikely that you will have any time to spend doing SEO. A professional web development service will help you to develop a long term strategy and successfully execute it. 

Professionals can also make sure that any changes made to your site are beneficial for it. Did you know that if you do things incorrectly Google could end up penalising you? Talk to Design The Box today to see how we can help you with your SEO. Our expert programmes start at just £30 per month. 

Contact us today to find out more.