Is Your Website Ready For Christmas Commerce?

by Anthony Elleray |

Christmas commerce from Design the Box

September might seem like an odd time for talking about Christmas, but with less than five months to go, you need to make certain that your website is ready for the busiest shopping period of the year.

Here’s what you need to check to see if your website is ready for the Christmas period.

ecommerce from Design the Box

Does it look current?

Does your website look current and cutting edge or is it a bit dated? It is important for your website to be inline with current design trends. If it is looking tired and old with broken links then potential customers will be unlikely to buy anything.

Wondering if your website is looking fresh? Take a look at our blog Does Your Website Need a Refresh? How to Tell.

Look at your competitors’ websites. See how theirs compares to yours. Is their store easy to navigate? How much information do they have about their products? By examining your competitors’ websites you can establish where your own sits. If your website is looking tired then it is time to contact a web designer.

Can it be found easily?

With Christmas coming up, it is important to make sure that your website can easily be found. This is where SEO comes into play. If you are not ranking for the keywords that you want to rank for then there is still time to fix it. Our SEO packages start from just £30 per month, find out more here.

Why is SEO important? Well consider that 42% of all Christmas expenditure in the UK in 2018 took place online, 53% of this spending was on gifts. With that sort of money around, it pays to be found.

Of all the searches on Google, 46% are of people looking for information about the local area, including businesses. That’s an awful lot of web traffic that you should be capitalizing on. When you also consider that 97% of people learn more about a local company online than anywhere else, the importance of SEO becomes obvious.

ecommerce from Design the Box

Is it up to date?

With the busy period of Christmas just around the corner, September is the perfect time for making sure that your website is up-to-date. Are all your products displayed correctly and at the right price? Are there any seasonal bundles that you are preparing?

Ensuring that these things are done in advance also gives you the time to test your ecommerce plan. How will you deal with refunds or returns? Are you upselling and cross-selling products?

Failure to update your website in advance will not only lead to a chaotic Christmas period, but it is also likely to result in a loss of business. This is also true of all other points raised in this blog. Working with a dedicated website designer can help you to ensure that your website is up to the task of dealing with the e-commerce rush. Find out more about the benefits of working with a web designer in our blog.

How can Design The Box help you?

Design The Box offer bespoke website design and SEO services. We can work with you to create a bespoke website specifically designed to suit your needs. We set up the structure of the site and style it in a way the suits your business. We can also integrate any additional or custom features you require such as a shop or CRM integration. Our bespoke web design packages start at just £45 per month. Discover how we can help you click here.